(or how to be found by Book Bloggers as an author)
The number one way I have connected with indie authors is through Goodreads. That's pretty much the big secret.
But I'll break it down for you anyway. On GoodReads you can search within the groups feature. More specifically, you can search threads that have authors seeking betas (beta readers to read and review unpublished or soon to be published manuscripts) or authors trying to get reviewed on blogs and are giving away their book. You can also post in designated threads that you are accepting books as a blogger and have authors that are reaching out to you. This is the ideal set up- you don’t have to go out and search for authors, you have authors reaching out to you based on your book blog and that's actually how I got started beta-reading professionally. But that's a post for another day.
I've actually created a community to help facilitate this experience. In the She Would Read society on Goodreads, I've created specific threads so it doesn't feel icky to self promote your book as an author or to reach out for free books as a book blogger or a beta reader. You can join it and get active in there immediately here.
Another thing that I've used to find indie authors is called readersfavorite.com. Technically, it's a review site where authors can submit their manuscripts for feedback. Now, the site is a little dated. It looks like something from the 1990s. However, I found some great authors that I still follow to this day. It's also a great way to make a little side cash as a critical reviewer.
If you're an author, you can submit your manuscript to the competition and if you win you can put the readers favorite seal on your book cover which is been shown to increase books sales when there is an award on the cover. Pretty cool.
Here are some helpful hints for both sides. Build a beautiful book blog or author site that is clean, navigable and functioning properly. You can't go wrong with lots of whitespace on your site. Make sure your contact pages working. This seems like an obvious thing but I can't tell you how many times I started to reach out to an author or book blogger and there's actually no way to contact them on the contact page. Make sure your contact form and all your links are working. Proofread your site.
Your site matters.
It conveys your level of professionalism and it could impact any partnerships you may want to form, no matter what side of the book you are on.
The SWR Society is a great space and forum to also get feedback for your site before you publish it. It's also great place to link up with fellow authors and fellow book bloggers. Making connections is the whole reason we got into blogging in the first place.